New Zealand Seaweeds officially launched its new bee nutrition brand, KōBEE at the recent APINZ Conference held in Rotorua. Attended by beekeepers from all over New Zealand as well as Australia, Philippines, America and the UK, KōBEE drew significant interest from attendees and fellow exhibitors alike.
The annual APINZ Conference is an important event in the beekeeping industry for the wide range of speakers and high-quality exhibition stands. This year’s event was no exception with organisers confirming 1,200 delegates had registered to attend the three-day conference.
NZ Seaweeds’ Business Development Manager, Wayne Roberts, was particularly impressed with the number of enquiries and amount of interest he received for KōBEE. “With Natural Pollen sources dropping around the world its important to put bee nutrition as a top priority. One of the biggest concerns facing beekeepers nationwide is the health of their bees which essentially dictates the strength of the hive – that’s when KōBEE can really make a big difference.”
KōBEE is a mixed seaweed concentrate designed to provide all the essential amino acids, minerals and trace elements for optimum bee and hive health. Used in extensive field trials by beekeepers working with New Zealand Mānuka Group, the feedback and results prove the effectiveness of their unique formulation. “explains Wayne. “We looked at what bees need and what they require from their food and their environment, and have found a seaweed formulation as close to that as possible.”
With over a decade of experience in the seaweed industry, Wayne is passionate about seaweed and the unique qualities of this incredible natural resource. Joining the Business Soapbox Talks at APINZ to give a short presentation on KōBEE, Wayne also shared his wealth of industry knowledge, closing with a very appropriate quote from David Attenborough which was well received.
“There has never been a time in history when the natural environment has been under threat more than it is now and therefore, the need for new ideas and innovation to combat the destruction of nature upon which we all depend for the future has never been greater.”